Tuesday, December 16, 2014

What's the deal in LATAM?

My colleague and I did a 3 week road trip in Latin America where we visited some of our  partners and customers as well as hosted several marketing events in different countries such as Brazil, Chile, Mexico and Trinidad and Tobago. It was a great experience as we got firsthand insight of the local business environment in both private and public sectors. During the trip we learned how organizations approach strategy execution and operational development.

Focus on Performance Management and Strategy Execution
What we perceived when talking to customers and partners is that the business environment in Latin America is not significantly different from Europe.  Organizations are facing similar kinds of challenges - political changes, new laws and directives as well as pressures caused by the downturn in economic growth. These pressures force organizations to rethink their strategies and business models and also think how to improve operational efficiency.

However, organizations in Latin America and Europe do differ considerably in the way they approach the above mentioned challenges. In Europe, the market pressures are tackled by aligning strategic requirements with operational development and to support this organizations have already adopted methodologies to measure performance and model operations such as business processes and IT-systems. In Latin America, organizations are focusing, or starting to focus, on making their operations transparent through Performance Management and only few companies have started to model their operations with the goal of making plans on how to improve the performance.
From left: Angel Arturo Perez Cotero (Laguna Verde), Mario Nuricumbo (NG Business Value -QPR partner), Raul Partida (QPR), Tero Aspinen (QPR), Martin Nuricumbo (NG Business Value - QPR partner)

Another focus area for organizations in Latin America is strategy execution and by far the most adopted methodology is Balanced Scorecard. Many companies have achieved brilliant results with this approach. For instance, the largest Nuclear plant in Mexico, CFE’s Laguna Verde power plant, won a prestigious BSC Hall of Fame award based on their successful strategy executions using Balanced Scorecard methodology.

New approaches to operational improvement create interest
When facing the current market challenges, organisations in Latin America are driven to improve their strategy execution and operational efficiency with Balanced Scorecard and Performance Management being the most popular approaches at the moment. But I see great value for organizations when they will, probably during the upcoming years, apply also methodologies focusing on planning and identifying how they can improve their operations based on strategy and performance requirements. In this area methodologies, such as strategy driven Enterprise Architecture and business process modeling as well as Automated Business Process Discovery (ABPD) will offer organizations great value. This provides great opportunities for organization working with QPR as QPR’s total offering supports organizations to formulate and communicate their strategy as well as to monitor and plan the operations to match the strategic requirements.

Raul Partida
https://fi.linkedin.com/in/raulpartida 

Tero Aspinen
http://fi.linkedin.com/pub/tero-aspinen/2a/592/344